Overview

Desportz Sports Marketing program offers a Post Graduate Program in Sports Marketing to fulfill the needs of the Sports Marketing Industry. Sports industry is not only about athletic performance but also about engaging fans, building strong brands, and creating memorable experiences. Millions of people watch large sporting events like FIFA World Cup, Olympics, Cricket World Cup and others. These events generate billions of dollars in revenue via advertisements. Sports marketing experts have a lot of opportunities in these events.
The Sports Marketing industry projected to reach $617.57 billion in 2029. This growth will generate new jobs in this field. Our course curriculum is crafted in a manner to help students understand how sports organizations build their brand, engage with fans, and generate revenue

A sports marketing course main goal is to give students a thorough understanding of marketing concepts and tactics as they are related to the sports business. The goal of the course is to assist students in gaining the information and abilities required to design, market, and sell sports-related goods and services.

Upon completion of sports marketing course, students will have acquired:

  • A Complete understanding of the sports marketing environment and its challenges.

  • Digital marketing skills to engage fans and drive brand success

  • Event management skills and advanced marketing techniques.

  • Revenue generation methods via ticketing and media rights.

  • Awarness of latest trends in sports marketing.

  • Critically evaluate the key analytical frameworks and tools used in sports marketing
  • Apply key marketing theories, frameworks and tools to solve Marketing problems
  • Utilise information of a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies
  • Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
  • Critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings
  • Evaluate and act upon the ethical and environmental concerns linked to marketing activities

TYPES OF COURSE

Certificate in Sports Marketing

DURATION

3 Month's (2 Days per week - Daily 2 hours)

STUDY MODE

Offline / Online

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