Overview
This course will help students learn the fundamentals of advertising & its strategies. The objective of this course is to give the student an insight towards the various underlying dimensions and challenges of the concept of Integrated Marketing Communication (IMC)
Course Outcome
By the end of the course he/she will be able to:
- Analyse various sales promotion activities
- Get exposed to new trends in sales Promotion
- Understand the concepts of creativity in sales promotion
- Enhance skills to motivate the salesperson to reach their targets
- Develop the skills of designing of sales promotion events
TYPES OF COURSE
Certificate in Advertising And Sales
DURATION
3 Months (3 Days per week - Daily 2 hours)
STUDY MODE
Offline / Online